On January 24, 2024, the Faculty of Information and Communication Technology, Mahidol University (ICT Mahidol), led by Assoc. Prof. Dr. Sudsanguan Ngamsuriyaroj, Advisor to the Dean, and Dr. Tipajin Thaipisutikul, Assistant Dean for Academic Services and Technology Transfer, who are instructors of the course ITDS201 Industry Problems and Experiences 2, organized a special talk on “Deciphering Customer Behavior: Leveraging Data Analytics for Deep Insights” for the 2nd year students of B.Sc. in Digital Science and Technology (DST Thai Program). On this occasion, Mr. Nantapol Rattanapolwachirawadee (ICT Alumnus #4), Innovation Product Manager, KASIKORN Business-Technology Group (KBTG), served as the speaker. He shared his knowledge on studying customer behavior and utilizing data analytics for in-depth insights. The session took place in Room IT204, the Faculty of ICT, Mahidol University, Salaya
